Marketing contract
Freelance copywriting contract template
A contract for writing projects that keeps revisions objective: everything is measured against the brief.
This template is a general starting point, not legal advice. Laws vary by location. Have a qualified attorney review anything important before you rely on it.
Copywriting contract
Freelance copywriting contract template
1. The parties
This agreement is made on [Date] between [Your Name / Business Name] (the "Contractor") and [Client Name / Company] (the "Client").
The Contractor is an independent contractor, not an employee of the Client.
2. Scope of work
The Contractor will write the following for the Client: [list the pages or pieces, with approximate word counts].
Each piece is written against a brief agreed in advance. Word counts are approximate; quality of message matters more than hitting an exact count.
3. Revisions
The fee includes [2] rounds of revisions per piece, measured against the agreed brief.
A change of direction, audience, or offer after a draft is delivered is new work, quoted before it begins, not a revision.
4. Fees and payment
The total fee for the work is [Amount]. A non-refundable deposit of [Amount or %] is due before work begins, and the balance is due [on delivery / per the schedule below].
Invoices are payable within [14] days. Late payments may incur a fee of [1.5%] per month on the outstanding balance.
Any expenses (stock assets, plugins, printing, travel) are billed to the Client at cost and agreed in advance.
5. Changes and additional work
Work outside the scope described above is not included. If the Client requests additional work, the Contractor will provide a written estimate, and that work begins once the Client approves it in writing.
6. Client responsibilities
The Client will provide all content, access, feedback, and approvals needed to complete the work, in a timely manner.
If the project is delayed by more than [30] days due to a lack of Client response or materials, the Contractor may pause the project and invoice for work completed to date.
7. Ownership and originality
The Contractor warrants the work is original and does not knowingly infringe anyone's rights.
Ownership of the final copy transfers to the Client on final payment. The Contractor retains the right to reuse general knowledge, structures, and phrasing that are not specific to the Client.
The Contractor may show the work in a portfolio unless the Client requests otherwise in writing. Ghostwritten work is credited to the Client [with / without] a private portfolio exception.
8. Confidentiality
Each party will keep the other's confidential information private and use it only to carry out this agreement.
The Contractor may show the finished work in a portfolio or case study unless the Client asks in writing to keep it private.
9. Cancellation
Either party may end this agreement with [14] days written notice. If the Client cancels, the deposit is non-refundable and the Client pays for all work completed up to the cancellation date.
If the Contractor cancels, any pre-paid amount for work not yet delivered is refunded.
10. Liability
The Contractor's total liability under this agreement is limited to the total fees paid by the Client. Neither party is liable for indirect or consequential losses.
The work is provided without warranties beyond those stated here.
11. Independent contractor
The Contractor controls how and when the work is done, uses their own tools, and is responsible for their own taxes and insurance. Nothing here creates an employment, partnership, or agency relationship.
12. Governing law
This agreement is governed by the laws of [Your State / Country]. Any dispute will be handled in the courts of that location.
13. Signatures
Contractor: ______________________________ Date: ____________
Client: __________________________________ Date: ____________
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