Creative proposal
Interior design proposal template
A complete proposal you can send after filling in the brackets. Copy the text or download the PDF, then make it yours.
Make it yours before sending
- Replace every [bracket] with the client's real details. Search for "[" to catch them all.
- Set real prices in the investment tiers, and cut to one option if tiers do not fit the job.
- Rewrite "Understanding your goals" in the client's own words from your call. It is the section they read closest.
- Delete anything that does not apply. A shorter, true proposal beats a longer, generic one.
Interior design proposal
Interior design proposal prepared for [Client Company]
1. Overview
Prepared for [Client Company] by [Your Name], [Date].
Thank you for considering me to design [rooms / your home]. This proposal covers how we get from how the space feels now to how you want to live in it: concepts, a real plan, and a specification you can actually buy from, with the design fee kept clearly separate from your furnishings budget.
2. What you are aiming for
You want [rooms] to feel [describe: calm and light, warm and collected, bold] and to actually work for [how you live: kids and pets, working from home, hosting].
Your furnishings budget is around [amount], separate from my design fee, and you want every dollar of it visible and intentional rather than absorbed into guesswork.
3. How I will work
- Phase 1, Discovery and measure. We walk the space (in person or by video), measure, and talk about how you live in it. You complete a style questionnaire so the design comes from your taste, not mine.
- Phase 2, Concept. For each room I present a concept: mood board, palette, and a to-scale furniture layout, with [2] rounds of revisions while we are still in the cheap-to-change stage.
- Phase 3, Design development. The approved concept becomes a full specification: every piece selected with dimensions, finishes, prices, and links, checked against your budget line by line.
- Phase 4, Procurement and styling. [You order from the specification at your pace / I manage ordering and deliveries], and we finish with a styling session that makes the room photograph like the concept.
4. Scope and deliverables
- A concept board and palette per room
- A to-scale furniture layout per room
- A complete specification list: every item with dimensions, price, and source
- A budget tracker reconciling selections against [amount]
- [2] rounds of revisions at concept stage, [1] at specification stage
- [Optional] procurement management and a final styling session
5. Outside this scope
- The furnishings themselves (purchased by you, per the specification)
- Construction, electrical, and plumbing work (I provide design intent; licensed trades execute it)
- Permits and code compliance (your contractor's responsibility)
6. Timeline
7. Packages and pricing
E-design
[$X]/room
Design, delivered digitally.
- Concept and layout
- Full specification list
- 2 concept revisions
- Ordering guide
Full design
[$X]
Design plus guidance.
- Everything in E-design
- Up to [3] rooms
- Trade pricing where available
- Styling session
Design and manage
[$X]
Handled end to end.
- Everything in Full design
- Procurement management
- Delivery coordination
- Install and styling day
Prices are placeholders. Set your own before sending.
8. What makes this different
- A specification you can actually execute: dimensions, prices, and sources, not just a pretty board
- Your budget is tracked line by line from the first selection, so there is no surprise at checkout
- Design decisions are made at concept stage, where changing your mind is free
9. Terms
This proposal is valid for [30] days. A deposit of [amount or %] is due to begin, with the balance due [on delivery / per the schedule]. Work outside the scope above is quoted separately before it starts.
The design fee is separate from your furnishings budget, and purchases are made in your name [unless procurement management is included, in which case orders are placed with your written approval per order]. I provide design intent; contractors and trades are responsible for their own work, permits, and code compliance. Product lead times and discontinuations are outside my control, and I will always propose equivalent alternatives.
10. How to get started
To move forward, approve this proposal in writing and I will send the agreement and the deposit invoice. We can begin as soon as the deposit is received.
Accepted by: ______________________________ Date: ____________
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