Motion design proposal template

Prepared for [Client Company] by [Your Name], [Date].

Thank you for considering me to animate for [Client Company]. This proposal covers how your message becomes a finished piece of motion: script, storyboard, animation, and sound, with approvals placed exactly where changes are still cheap.

[Client Company] needs [describe: an explainer video, an animated logo, product UI animations, social motion assets] that makes [message or product] land in seconds for [audience].

The piece needs to feel [describe: clean and techy, warm and hand-made, bold and kinetic], fit your brand, and be ready for [launch date or campaign].

1. Phase 1, Script and storyboard. We lock the message, then I write or refine the script and draw a storyboard: every scene, on paper, before any animation. This is the cheap place to change your mind, and I encourage it here.
2. Phase 2, Style frames. I design [2] full-fidelity still frames that define the exact look: color, texture, type, and illustration style. You approve the look before motion begins.
3. Phase 3, Animation. I animate the approved storyboard in the approved style, delivering a full animatic first if the piece is long, then the polished cut with [2] revision rounds.
4. Phase 4, Sound and delivery. Voiceover is recorded by [a professional VO artist / your chosen voice], music and sound effects are licensed, and you receive masters plus cutdowns for every agreed platform.

• A finished motion piece of up to [length] seconds at [resolution]
• Script and storyboard, approved by you before animation
• [2] style frames defining the visual direction
• Professional voiceover and licensed music and sound design
• Cutdowns and aspect ratios for [platforms: 16:9, 1:1, 9:16]
• Master files, with editable project files [included / available for [Amount]]

• Live-action filming (this is animation; filmed footage can be supplied by you)
• Character animation beyond [complexity level] (quoted separately)
• Paid media placement

Prices are placeholders. Set your own before sending.

• Approvals sit at the storyboard and style-frame stage, where changing your mind costs a conversation, not a re-animation
• Everything on screen is cleared: voiceover, music, and sound are licensed for your stated uses
• One motion system, so every future asset moves like it belongs to your brand

This proposal is valid for [30] days. A deposit of [amount or %] is due to begin, with the balance due [on delivery / per the schedule]. Work outside the scope above is quoted separately before it starts.

The storyboard and style frames are the creative contract: animation matching them is deemed on-brief, and a change of direction after animation begins is new work, quoted before it starts. Voiceover and music are licensed for the uses named in this proposal; broadcast or paid placement beyond them may need an upgraded license.

To move forward, approve this proposal in writing and I will send the agreement and the deposit invoice. We can begin as soon as the deposit is received.

Accepted by: ______________________________ Date: ____________