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Creative proposal

Podcast production proposal template

A complete proposal you can send after filling in the brackets. Copy the text or download the PDF, then make it yours.

Make it yours before sending

  1. Replace every [bracket] with the client's real details. Search for "[" to catch them all.
  2. Set real prices in the investment tiers, and cut to one option if tiers do not fit the job.
  3. Rewrite "Understanding your goals" in the client's own words from your call. It is the section they read closest.
  4. Delete anything that does not apply. A shorter, true proposal beats a longer, generic one.

Podcast production proposal

Podcast production proposal template

1. Overview

Prepared for [Client Company] by [Your Name], [Date].

Thank you for considering me to produce [podcast name]. This proposal covers everything between hitting stop on the recording and the episode appearing in feeds: editing, mastering, show notes, and publishing, so your only job is the conversation.

2. Understanding your goals

[Client Company / host name] records [cadence] episodes of [length] minutes and needs them produced to a consistent, professional standard without spending [X] hours per episode on post.

Success means a reliable pipeline: you record, and the finished episode publishes on schedule with notes, titles, and clips ready, every time.

3. Proposed approach

  1. Phase 1, Sound and format lock. We set the show's sound: intro and outro music, loudness target, editing depth (light cleanup versus tight narrative cut), and the episode template.
  2. Phase 2, Per-episode production. You upload raw audio [and video]; I edit out false starts, long pauses, and filler, repair audio issues where possible, and master to [-16 LUFS stereo / podcast standard].
  3. Phase 3, Package. Each episode gets show notes, a title and description written for search, chapter markers, and [number] promotional clips for social.
  4. Phase 4, Publish. I schedule the episode in your hosting platform with artwork and metadata, on the agreed publishing day.

4. Scope and deliverables

  • [Number] produced episodes per month, edited and mastered to podcast loudness standards
  • Show notes, episode title, and description for each episode
  • Chapter markers and a full transcript
  • [Number] audiogram or video clips per episode for social
  • Publishing and scheduling in [hosting platform]
  • Episode delivered for your review [3] business days after raw audio arrives

5. What is not included

  • Recording and remote session hosting (setup advice included; live engineering quoted separately)
  • Guest booking and outreach
  • Podcast artwork and brand design (available as a one-time add-on)

6. Timeline

Sound and template lockWeek 1
First episode producedWeek 2
Regular pipeline runningWeek 2 onward
Show review (what is working)Every [3] months

7. Investment

Edit and master

[$X]/episode

The audio, done.

  • Editing and mastering
  • Filler and pause removal
  • Loudness standard delivery
  • 3 day turnaround

Full production

[$X]/episode

Record, then relax.

  • Everything in Edit and master
  • Show notes and transcript
  • Publishing and scheduling
  • 2 social clips

Growth

[$X]/mo

Production plus reach.

  • Everything in Full production
  • [4] clips per episode
  • Title and hook testing
  • Monthly analytics note

Prices are placeholders. Set your own before sending.

8. Why work with me

  • A locked episode template, so every episode sounds like your show, not like whoever edited it that week
  • Turnaround in the agreement: your publishing schedule stops depending on my mood
  • Notes and titles written for search, because episodes that cannot be found do not grow shows

9. Terms

This proposal is valid for [30] days. A deposit of [amount or %] is due to begin, with the balance due [on delivery / per the schedule]. Work outside the scope above is quoted separately before it starts.

You own the podcast, its feed, hosting account, and all published episodes. Raw recordings are archived for [60] days after each episode publishes. Intro and outro music is licensed for podcast distribution; using it outside the show may require a separate license.

10. Next steps

To move forward, approve this proposal in writing and I will send the agreement and the deposit invoice. We can begin as soon as the deposit is received.

Accepted by: ______________________________ Date: ____________

Send this as a proposal your client accepts online

Drop your details in once and Raoura sends this as a branded proposal your client accepts, then turns it into a contract and deposit invoice automatically. $17 a month, no cut of your payments.

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