Ecommerce development proposal template

Prepared for [Client Company] by [Your Name], [Date].

Thank you for considering me to build [Client Company]'s online store. This proposal covers the storefront I will build on [Shopify], how your products and customers get moved safely, and the launch checklist that protects the traffic and rankings you already have.

[Client Company] needs a store that converts and that your team can run day to day: [describe: a first store, a replatform from [current platform], a redesign of an underperforming store].

The store must handle [number] products, [shipping zones / tax rules / currencies], and integrate with [email platform, reviews, fulfillment]. Nothing about running it should require a developer on call.

1. Phase 1, Discovery and data. We map your products, collections, shipping and tax rules, and integrations, and export your existing data so nothing is discovered mid-build.
2. Phase 2, Design and build. I build the storefront on [a customized premium theme / a custom theme]: home, collection, product, cart, and checkout configuration, matched to your brand.
3. Phase 3, Apps and integrations. I install and configure only the apps that earn their keep ([email, reviews, analytics]). App bloat slows stores down and quietly stacks monthly fees.
4. Phase 4, Migration and launch. Products, customers, and order history are migrated and spot-checked, 301 redirects preserve your SEO, and you sign off on a staging store before we cut over.

• A complete store on [Shopify] with home, collection, product, and cart templates
• Up to [number] products migrated with images, variants, and prices
• Payments, shipping zones, and tax settings configured
• [Email, reviews, analytics] apps installed and configured
• 301 redirects from your old URLs, so search rankings carry over
• A speed and mobile pass, an admin training session, and a [30] day bug-fix window

• Ongoing app and platform subscription fees
• Product photography and copywriting (I place what you provide)
• Marketing campaigns beyond analytics and tracking setup

Prices are placeholders. Set your own before sending.

• A redirect map is part of launch, so you do not trade rankings for a prettier store
• You sign off on a staging store before cutover: no surprise launch day
• Only apps that pay for themselves, so your monthly costs stay lean

This proposal is valid for [30] days. A deposit of [amount or %] is due to begin, with the balance due [on delivery / per the schedule]. Work outside the scope above is quoted separately before it starts.

Custom theme code transfers to you on final payment. Platform and app subscriptions are in your name and paid by you. Migrated data is verified by spot-checks against the source; you approve the staging store before the old store is switched off.

To move forward, approve this proposal in writing and I will send the agreement and the deposit invoice. We can begin as soon as the deposit is received.

Accepted by: ______________________________ Date: ____________